After having successfully created and maintained two websites for a period of over two years way back in 1998, I was on a 6 year hiatus from the world of websites. (Not the World Wide Web). Then when I started content writing a couple of years back, I noticed that the rules had changed. It was all about
SEO or
search engine optimization. When I first read about SEO and how it affected the position of websites on search results pages, I got the feeling that this was an atrocity. Search engines were forcing webmasters to
create websites according to their whims and fancies and any webmaster who didn’t comply would be left in the lurk forced to use paid inclusion methods or PPC. So I set out to find the answer to this one basic question. Why SEO?
A much more efficient world wide web
One of the main reasons for the implementation of SEO is the need for a much more precise and efficient world wide web. When Google entered the scenario with its high tech algorithms and changed the world of search for ever, the internet was a place plagued by faulty designed websites and exaggerated marketing techniques. The quality websites were few and far between. Whenever a person searched for something, it was almost impossible to separate the good websites from the muck and the search results were a mix bag. SEO was an attempt by Google to separate the quality websites on the basis of several parameters. Here is a brief glimpse into some of these parameters.
• Content: The content on a website is one of the core factors that are taken into consideration whilst rating it. The content has to be informative, written in a conversational tone and relevant to the theme of the website.
• Site structuring: The website has to be structured in a way that is easy to use for web users as well as easy to scan through for search engine spiders.
• Meta Tags: Meta tags are an extremely important part of a website. There was a time when many types of meta tags were scanned by search engine algorithms. But now, only the
and <description> are considered to be of relevance.
<br />• Link popularity: What better way to gauge the popularity of a website than to analyze its contacts or links? The link popularity algorithm works by analyzing the number of back links to a website. The quality of the website that links to another website is also taken into account. If the website that links to another one is more popular, then the link will count more.
<br />
<br />So you see, SEO is not really an atrocity on the part of search engines. It is an attempt to make the internet a much more precise and informative place. A place where the end user can easily differentiate between the good and the bad. To know more about how SEO affects the performance of your website, read the other articles in the SEO Basics series.
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